The No Asshole Rule by
Robert Sutton
Summary
In The No Asshole Rule, Robert Sutton lays down a firm but practical manifesto: toxic people are bad for business. Through research, real-life stories, and psychological insight, Sutton defines the damage caused by persistently rude, demeaning, and oppressive individuals, “BPs” (Bad Persons), and offers concrete strategies for creating and maintaining a respectful, humane workplace.

Key Insights
Defining the “Asshole”
- A Bad Person (BP) is someone who is consistently rude, hostile, and demeaning—but stops short of violence.
- They typically target subordinates, not equals or superiors, exposing their behaviour as cowardly rather than bold.
What BPs Do
- Aggressive and abusive behaviours include:
- Personal insults
- Space invasions
- Uninvited physical contact
- Threats and intimidation
- Sarcasm and teasing
- Flame emails
- Status slaps
- Public shaming
- Rude interruptions
- Backstabbing
- Dirty looks or being ignored
Why It Matters
- BPs degrade others, lowering morale, causing stress, and increasing staff turnover.
- Emotional contagion means rudeness spreads—jerks breed more jerks.
- People imitate the leader, and if the leader is toxic, so becomes the culture.
Hiring and Firing on Attitude
- Hire and fire on attitude, not just skills:
- How does a candidate treat the receptionist or the cleaner?
- Always use probation periods—jerks often reveal themselves early.
- Let team members help interview managers and choose their leaders.
- Involve many people in hiring to avoid homosocial reproduction (the tendency to hire people like oneself).
Managing Customers and Hierarchies
- Dump rude customers—staff morale is more important than tolerating abuse.
- Google’s policy: immediate response if anyone degrades another.
- Costco’s model: CEO makes only 10x more than the lowest-paid employee to reduce status distance.
The Cost of Rudeness
- One bad act requires at least five good acts to make up for the damage (5:1 rule).
- Bullies don’t succeed because they’re bullies—they succeed despite it.
- Bad bosses generate passive resistance, while good ones inspire loyalty.
Coping Strategies
- Detach from abusers—don’t care about them.
- Whisper back when shouted at; refuse to escalate.
- Use cooperative language and constructive framing.
- Avoid the jerk. Protect yourself. Minimise exposure.
Notes
- “People succeed despite being bullies, not because of it”
- Rudeness spreads—jerks are contagious
- Hire/fire on how people treat subordinates
- One bad act = five good ones to recover (5:1 rule)
- Don’t escalate—stay calm
- Avoid emotional investment in the abuser
- “There is never an excuse for rudeness”
Strengths
- Clear and Actionable Advice:
The book doesn’t just diagnose the problem—it offers concrete solutions for both organisations and individuals. - Balanced Tone:
Sutton avoids sanctimony. He acknowledges that everyone can slip, but draws a firm line around consistent bad behaviour. - Backed by Research and Real Examples:
A strong mix of case studies, psychology, and workplace observation.
Weaknesses
- Repetitive Terminology:
The constant use of “asshole” may put off some readers or feel unnecessarily provocative. - Cultural Limits:
Advice might not apply uniformly in all workplace cultures or global contexts.
Reflections
This book is essential reading for anyone concerned with recruitment, team-building, or workplace culture. It makes a powerful case that rudeness is never acceptable, and that tolerance of abusive behaviour is a failure of management.
A workplace free from BPs is not just nicer; it’s more productive, more creative, and more sustainable. Sutton equips readers with the tools and confidence to build civility and defend it.
A minor point, and a personal reflection, I think that he could have achieved his goal with a less controversial title. Some people don’t mind profanities, but others, me included, would prefer not to hear them.
Conclusion
The No Asshole Rule is a rallying cry for human decency in management. Sutton reminds us that character matters, culture matters, and civility is not a luxury; it’s a necessity. Hire respectfully, lead humbly, and walk away from the horrible people.
Book Details
Title: The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t
Author: Robert Sutton
Publication Year: 2007
Genre: Management
Reference: Calandra Vol. 4 p. 71
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